EFEKTIVITAS DAKWAH SATU MENIT MELALUI MEDIA INSTAGRAM DIKALANGAN MAHASISWA KPI IAINU KEBUMEN

(STUDI AKUN INSTAGRAM @DAKWAHUSTADZ_ABDULSOMAD)

Abstract

The aims of this study were: (1) to find out the use of Instagram by IAINU Kebumen KPI students as a medium of da'wah and (2) to find out the effectiveness of da'wah through Instagram @dakwahustadz_abdul somad among IAINU Kebumen KPI students. This research is a type of field research, where the authors collect data by conducting in-depth studies in the form of interviews with KPI IAINU Kebumen students with criteria using Instagram, following the @dakwahustadz_abdulsomad account, liking the preaching of Ustad Abdul Somad as a key informant (provider of key information at school) and observing the phenomena that occur and documenting the data. Then the data was analyzed using a qualitative descriptive method which was intended to describe a factual situation. The collected data were analyzed using data reduction, data presentation, and data verification. The results of this study conclude that one minute da'wah through Instagram media among students of KPI IAINU Kebumen (study of the Instagram account @dakwahustadz_abdulsomad) can be said to be effective because lectures from Instagram @dakwahustadz_abdulsomad students are easy to understand, not boring or fun there is a change in the behavior of the listeners in this case are students KPI IAINU Kebumen both changes in knowledge regarding religion and changes in behavior, and lecture materials can be implemented or practiced in everyday life