PERANANAN KOMUNIKASI KELOMPOK DALAM MELESTARIKAN TRADISI BONGKOAN DI DESA SIDOHARJO KECAMATAN PURING

Abstract

Traditions passed down from generation to generation that are still preserved today cannot be separated from the role of group communication. Including the Bongkoan tradition in Sidoharjo Village, Puring District, Kebumen Regency, Central Java. Every traditional event in the area on the southern coast of Kebumen is a special attraction for the community. Even for young people who recently continue to receive the onslaught of external culture from gadget devices. Thanks to the role of group communication, they have the awareness to be actively involved in preserving local traditions. Bongkoan is a tradition of eating with extended family, relatives and neighbors around the beach in Sidoharjo Village on the 1st of Maulid. This tradition has been passed down from generation to generation since the ancestors celebrated the birth of the Prophet Muhammad SAW. Its existence, which still exists today, has given rise to the formulation of problems related to the role of group communication in preserving Bongkoan in Sidoharjo Village. The aim of this research is none other than to determine the role of group communication in preserving this tradition. The method used is qualitative descriptive. A clear picture is obtained, both of the process of implementing the Bongkoan tradition and the things behind it, to obtain a complete picture of the role of group communication and the developments surrounding it.